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Ubisoft needed a win. In fact, after years of burning through cash on canceled projects and repeatedly delayed games that failed to meet sales expectations, Ubisoft needed multiple wins. C-suite executives and analysts, at one time, predicted Star Wars Outlaws would provide the family-owned French publisher with a shot at financial recovery. It, too, fell well below commercial expectations, despite heralding the next epoch of Star Wars games.
For nigh on one decade, Electronic Arts exclusively held the rights to develop and publish Star Wars-branded interactive media. Two Battlefront revivals spawned from the multi-year agreement, alongside Respawn Entertainment’s Star Wars Jedi series, and EA Motive’s dogfighting adventure Star Wars Squadrons. These releases enjoyed varying degrees of success; however, general consensus ultimately labeled the EA era disappointing at best and an abject failure at worst. The 2021 announcement of Outlaws, then, generated much excitement, though the anticipation waned as the release date drew near.
Not even the fun of fulfilling brand-specific space and scoundrel fantasies could distract from the open-world title’s various flaws. Middling review scores and insufficient sales made matters worse, complicating Ubisoft’s highly publicized financial struggles. Again, the Assassin’s Creed maker needed a win; after hedging its bets on spacefaring rogues, the publisher felt compelled to bank on outside help for its continued survival.
This is the tragedy of Star Wars Outlaws.
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