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CNBC Make It on Facebook

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CNBC Make It on Facebook

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From video: Why Job Seekers Are Spending Thousands On Reverse Recruiters
Published: March 23, 2026

Video Description

Reverse recruiting is gaining traction as job seekers outsource the search for work. From applying on candidates’ behalf to negotiating offers, the model flips traditional hiring on its head. CNBC Make It's Jennifer Liu speaks with workers who have used the service and economists to explain how its growth may reveal deeper shifts in the labor market. Chapters: 0:00 Introduction 01:04 What is reverse recruiting? 02:12 What’s driving the trend? 04:57 What’s next? Reporting by: Jennifer Liu Edited by: Andrea Miller Camera by: Andrew Evers Graphics by: Jason Reginato, Alisa Stern, Christina Locopo, Emily Park Production Support: Jeff Huang Managing Producer: Anuz Thapa Senior Director of Video: Lindsey Jacobson Additional Footage: Getty Images, Howard Pan Subscribe to CNBC Make It.: http://cnb.cx/2kxl2rf Watch CNBC on the go with CNBC+: https://www.cnbc.com/WatchCNBCPlus About CNBC Make It.: CNBC Make It. is a new section of CNBC dedicated to making you smarter about managing your business, career, and money. Want to get ahead at work with AI? Sign up for CNBC's new online course, Beyond the Basics: How to Use AI to Supercharge Your Work. Learn advanced AI skills like building custom GPTs and using AI agents to boost your productivity today. Sign up today: https://cnb.cx/3Z9UNcS Connect with CNBC Make It. Online Get the latest updates: https://www.cnbc.com/make-it Find CNBC Make It. on Facebook: https://cnb.cx/LikeCNBCMakeIt Find CNBC Make It. on Twitter: https://cnb.cx/FollowCNBCMakeIt Find CNBC Make It. on Instagram: https://bit.ly/InstagramCNBCMakeIt Find CNBC Make It. On LinkedIn: https://cnb.cx/MakeItLinkedIn #CNBC #CNBCMakeIt Would You Pay To Get Hired? The Rising Interest In Reverse Recruiting