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🎬 Want to make a short film next month? I’m running one final live cohort of WRAPPED in April. I’ll be making a film alongside you + giving weekly feedback. 50% off this week only → https://standardstoryco.com/wrapped/?utm_source=youtube&utm_medium=video&utm_campaign=wrapped_launch_2026_03&utm_content=allvideos-desc-cold_wrapped (Doors close March 31st) . . Get one month free trial of Skillshare! Get started today! - https://skl.sh/standardstorycompany01261 📬 Make stronger films in a few minutes every week (my free newsletter): https://www.standardstoryco.com/ ✍️ Learn to write no-budget short films that work: https://standardstoryco.com/blueprint/ 🎓 Join my practical 30-day film school: https://wrapped.school 🤳 Keep up w/ me on IG: https://www.instagram.com/standardstoryco 📹 My current filmmaking gear: Main Camera: https://amzn.to/3Ggcy4D Main Lens: https://amzn.to/4evpNuE Youtube Lens: https://amzn.to/4ggPgJt Lights: https://geni.us/RC220 Computer - https://amzn.to/3JnE8t7 Tripod - https://geni.us/PotatojetCarbonII Microphone - https://amzn.to/3evKfhJ Sound Recorder - https://amzn.to/3FrwrkS My desk setup- https://kit.co/kentlamm/kent-s-desk-setup Business inquiries: standardstoryco@gmail.com 0:00 Why nobody cares 01:39 Quality = King 02:12 Stars 04:03 Packaging and presentation 05:59 Story behind the film 07:57 Reasons to care 10:48 Pop quiz About me: I'm Kent Lamm and I've been making short films for over 20 years, starting at age 11. I directed my first feature film, Bad is Bad, in 2010. Made for only $6,000, the film went on to reach over 7 million views and garner critical acclaim. More recently, my short film, Will "The Machine", screened and won awards at film festivals around the world. Released online in 2019, it reached over 3 million views. As an editor, I’ve done work for clients such as Apple, Netflix, and Beats by Dre. DISCLAIMER: Links in this description might be affiliate links. If you purchase a product with the links that I provide, I may receive a small commission at no additional charge to you.