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Indus Valley Organic
From video: How To Look Younger: Anti-Aging, Hair Coloring, Hair & Skin Tips | Shyam Arya | FO488 Raj Shamani
Published: March 26, 2026
Video Description
Checkout Indus Valley Organic: https://www.buyindusvalley.in/?utm_source=Youtube&utm_medium=Podcast&utm_campaign=RajShamani
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Disclaimer: This video is intended solely for educational purposes, and opinions shared by the guest are his personal views. We do not intend to defame or harm any person/ brand/ product/ country/ profession mentioned in the video. Our goal is to provide information to help the audience make informed choices.
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Timestamps:
00:00 - Intro
03:00 - The start of his journey
09:47 - How did they go global?
20:22 - Were US & UK factory standards difficult to meet?
24:58 - What happened in 2008?
29:42 - What is ammonia?
31:37 - Does hair dye slowly poison you?
33:03 - What ingredients should people avoid in hair colors?
37:56 - Launching & relaunching gel color & customer service
48:06 - Indus Valley sales
50:34 - Did they ever buy fake Amazon reviews?
52:59 - Story behind launching brow tinting
1:00:03 - The organic market
1:02:03 - How easy is it to fake an organic certificate in India?
1:05:55 - What are natural products?
1:10:55 - Fake ingredients in the herbal/natural industry
1:18:13 - Dirty tricks in the natural cosmetics industry
1:23:57 - Which overhyped ingredients are pretty useless?
1:25:39 - The skinimalism trend
1:28:57 - The ingredient that drives sales
1:32:28 - Top reasons why cosmetic businesses fail
1:38:16 - 1-2 niche categories to build a cosmetics business in
1:45:44 - One problem he'd pay to have solved
1:47:37 - Outro
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My gear for shooting this video:
Canon EOS 200D II 24.1MP DSLR Camera: https://amzn.to/3GuiPFK
Canon EF50MM F/1.8 STM Lens: https://amzn.to/3WZOSoi
Canon EF-S 18-55mm f/3.5-5.6: https://amzn.to/3ZpKBMy
Yunteng Aluminium Tripod (Vct-690, Black): https://amzn.to/3ItEzV0
Zoom H6 All Black (2020 Version): https://amzn.to/3irUCIf
Shure SM7B Cardioid Vocal Dynamic Microphone: https://amzn.to/3GPimiM
Shure MV7 USB Podcast Microphone: https://amzn.to/3Xjy63d
GODOX SL150II 150W LED Video Light: https://amzn.to/3XeN0aL
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In today’s episode, we sit down with Mr. Shyam S. Arya, Founder & MD of Indus Valley Organic, to talk about the beauty industry and what really goes behind the products people use every day.
We discuss the biggest lie in the beauty industry, whether hair dyes are secretly damaging your hair, and what ammonia actually does. He explains the chemicals people ignore, how corporations changed the henna industry, and the tactics used by large companies to influence consumers.
The conversation also covers why brow tinting is growing fast in the US, what makes some beauty products overrated, and how promotional ingredients are used to market products rather than solve real problems. This episode helps you look beyond labels and make smarter choices.
Subscribe for more such conversations.
Follow Shyam S. Arya here:
LinkedIn: https://www.linkedin.com/in/shyam-s-arya-8185442a/
Follow Indus Valley Organic here:
Instagram: https://www.instagram.com/indusvalleyorganicbeauty
LinkedIn: https://www.linkedin.com/company/sadaway-private-limited/
Website: https://bit.ly/47ocwSx
Checkout MINA IBROW:
Website: https://bit.ly/4s8o7wI
Instagram: https://bit.ly/3PqNpbI
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About Raj Shamani
Raj Shamani is an Entrepreneur at heart, which explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.
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About Figuring Out
Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.