Hostinger
Amazon Seller Central
Published: March 16, 2026
Video Description
I share exactly how to use Amazon PPC with a simple five-step system that helps you make more sales without wasting money. Learn how to set up Amazon PPC automatic and manual ad campaigns, research winning keywords, target competitor products, block low-performing search terms, and improve your product listing to lower ad costs and increase sales.
▶️Book Your 1-1 FREE Strategy Call Here: https://start.travismarziani.com/?utm_source=youtube&utm_campaign=connoramazonppc
If you enjoyed the video and want more in-depth Amazon FBA expert advice, be sure to check my FREE 10 HOUR course:
https://www.youtube.com/watch?v=cJusVKR-h4A
🔔 Subscribe for the latest e-commerce updates on Trump’s tariffs, Temu, and much more!🔔
https://www.youtube.com/@TravisMarziani?sub_confirmation=1
Connect with me!
https://www.instagram.com/travismarziani/
My favorite Amazon FBA & E-commerce tools:
🎨Design your Amazon listing with FBA Creatives: https://fbacreatives.com (Get 40% OFF with code TRAVIS)
👥Hire reliable VAs with Onlinejobs.ph: http://travismarziani.com/onlinejobs
🌐Get a free domain name with Hostinger: http://www.hostinger.com/travis
🔍Find profitable Amazon FBA products with Helium 10: http://travismarziani.com/helium10
🏗️Find competitor’s manufacturers with Jungle Scout: http://travismarziani.com/junglescout
🛍️ Build online stores fast with Shopify: http://travismarziani.com/shopify
💻Hire freelancers easily with Fiverr: http://travismarziani.com/gofiverr
Assume all links in the video & description are affiliate links and that by using them you are supporting the channel and helping us negotiate better deals and bring bigger guests, so thank you!
Thank you for watching, and I hope you have a wonderful rest of your day!
– Travis
⏰ Timecodes ⏰
0:00 - Introduction
1:21 - The five-step overview
3:09 - Why Amazon ads are worth it
4:25 - Step 1: Setting up automatic campaigns
15:13 - Step 2: Analyzing your campaign data
18:48 - Step 3: Finding profitable keywords for manual campaigns
20:30 - Step 4: Creating manual ad campaigns
23:10 - Step 5: Adding keywords and match types
About:
Connor walks you through Amazon PPC advertising with a five-step system built for beginners, covering everything you need to set up Amazon ad campaigns that bring in consistent sales without wasting money.
- Why Amazon PPC is worth it — Amazon generates over $46 billion in ad revenue, 66% of product searches start on Amazon, and the average seller earns $4 for every $1 spent on Amazon ads
- Step 1: Setting up automatic Amazon ad campaigns in Amazon Seller Central — dynamic bidding, daily ad budget, placement boosts, and audience targeting
- How Connor uses automatic campaigns as data collection tools to find the keywords driving the most sales
- Step 2: Amazon keyword research — identifying winning search terms from your search term report using tools like Helium 10
- Step 3: Building manual sponsored product campaigns with exact match, phrase match, and broad match keyword targeting
- Step 4: Product targeting — running ads directly on competitor product listings to capture more customers
- Step 5: Negative keywords — how Connor uses negative keywords to block money-losing search terms and lower ad costs
- How to read your advertising cost as a percentage of sales to figure out which keywords are profitable and which ones are draining your budget
- Why your Amazon product listing — including images and reviews — directly impacts how well your ads perform
Connor gives Amazon sellers a clear, repeatable framework for Amazon PPC campaign setup, keyword research, ad spend management, and sponsored product optimization inside Amazon Seller Central.