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From video: The Ridiculous Engineering of Loading Screens
Published: March 20, 2026

Video Description

Get $1000 off Vanta & automate compliance: https://vanta.com/enrico -------- I'm building Flask, the best video collaboration tool I've ever used: https://www.flask.do Instagram: https://www.instagram.com/thisisenri/ Follow me on X: https://x.com/EnriTarta If you're a brand trying to reach tech founders, C-suites, designers, VCs, engineers and tech professionals, you can reach out for sponsorships at: enrico@rakugomedia.com -------- Loading screens seem simple, right? Well, they actually hide a ridiculous amount of engineering - from a simple progress bar to complex loading screen animation. In this video I dive into the behavioral psychology behind how we perceive waiting times, and how different types of loading animation, like a loading spinning wheel, influence user experience. Understanding these aspects is a hidden gem for effective product design and web design, ensuring that even a brief wait feels seamless and satisfying. Keywords: loading screens, loading animation, progress bar, wait psychology, UX design, UI design, engagement design, design patterns, content creation, attention economy, tech psychology 🖖 Hey! I'm Enrico and on this channel I go behind the scenes of the design and psychology and stories behind the tech you use everyday -------- Written by Enrico Tartarotti Produced by Enrico Tartarotti and Bartek Malinowski Editing by Seequence P.S. If you've made it this far, welcome to the inner circle 😎! Let me know you're part of the crew by typing "Klingon rocks!"