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To switch to flavourful hydration today https://airup.link/jordan & use my code JORDAN for 10% off your purchase! Follow me :)))) Instagram - https://www.instagram.com/jordanatheresa/ TikTok - https://www.tiktok.com/@jordanatheresa/ My podcast - https://www.youtube.com/@UCT7LVfpCsULPpBOXIoK_ACg My Substack - https://voicenoteswithjordantheresa.substack.com Sources - https://medium.com/evolve/where-did-this-elf-on-the-shelf-come- from-73e89718a414 (Where Did This “Elf on the Shelf” Come From? by Jeffrey Clos) https://www.reddit.com/r/CriticalTheory/comments/k7zew0/ the_elf_on_the_shelf_and_the_normalization_of/ (“"The Elf on the Shelf" and the normalization of surveillance) https://thehumanist.com/commentary/you-better-watch-out-big-brother-and-the-elf- on-the-shelf (You Better Watch Out: Big Brother and the Elf on the Shelf by Megan Hamilton) https://www.researchgate.net/publication/ 356151376_Santa's_Little_Helper_and_Star_of_Instagram_Elf_on_the_Shelf_Gendere d_Labour_Normalising_Surveillance_and_Digitising_a_Childhood_Phenomenon (Santa’s Little Helper and Star of Instagram, Elf on the Shelf: Gendered Labour, Normalising Surveillance and Digitising a Childhood Phenomenon by Catherine Archer and Tama Leaver) https://bloombeyondburnout.substack.com/p/the-elf-on-the-shelf-a-tradition (The Elf on the Shelf: A Tradition… or a December Nervous System Crisis? by Andrea Harris) https://sandratrappen.com/2015/12/01/the-elf-on-the-shelf-is-watching-you/ (Santa Clause is Watching You…and So Is His Friend, the “Elf on the Shelf” by Dr Sandra Trappen) https://theweek.com/articles/811780/elf-shelf-conditions-kids-accept-surveillance- state (Elf on the Shelf conditions your kids to accept the surveillance state by Bonnie Kristian) https://scholar.google.co.uk/scholar_url?url=https://ojs.library.queensu.ca/index.php/ surveillance-and-society/article/download/4151/4154&hl=en&sa=X&ei=i1dxaYH- NdrJieoP06bqgAE&scisig=AHkA5jSxGxe8C9phhQwZ4d7wK2u9&oi=scholarr (Surveillance, Children and Childhood by Valerie Steeves and Owain Jones) https://www.researchgate.net/publication/ 272900724_'Elf_on_the_Shelf'_and_the_normalization_of_surveillance (‘Elf on the Shelf’ and the normalisation of surveillance by Laura Pino and Selena Nemorin) https://surveillance.home.blog/raimonda/ (“Black Mirror” /”Nineteen Eighty-Four” / “The age of surveillance capitalism” /Panopticon of the Digital Age) https://www.purplecar.net/2018/01/black-mirror-arkangel/ (Black Mirror “Arkangel” asks “What is privacy under the threat of loss?”) https://www.huffingtonpost.co.uk/entry/elf-on-the-shelf-foucault_n_6343674 (Professor Says Elf On The Shelf Is Preparing Your Child To Live In A Dystopian Police State by Carolyn Gregoire) https://www.techandteapodcast.com/p/the-panoptican-is-thriving (The Panopticon is thriving by Joe Toscano) https://www.vice.com/en/article/how-elf-on-the-shelf-became-a-surveillance-state- apparatus/ (How Elf on the Shelf Became a Surveillance State Apparatus by Dan Nosowitz) https://www.tandfonline.com/doi/full/10.1080/17439884.2025.2553184 (Problematising ClassDojo as a digital tool for behaviour management and home- school communication by Kristy Corser) https://jstooksberry.medium.com/elf-on-the-shelf-and-prepping-my-kid-for-the- surveillance-state-833c77e56588 (Elf on a Shelf and Prepping My Kid for the Surveillance State by Jay Stooksberry) https://shows.acast.com/blindboy/episodes/elf-on-the-shelf-is-a-tool-of-surveillance- capitalism (Elf on the Shelf is a tool of surveillance capitalism by The Blindly Podcast) https://danielmcglade.substack.com/p/why-the-elf-works (Why the elf works by Daniel Mcglade) Time stamps - 00:00 - Intro 09:04 - The origins of elf on the shelf 16:16 - Elf on the shelf & the surveillance state 29:16 - The digitising of childhood 27:36 - In conclusion For business enquiries - Nic@moth-mgmt.com