Getfussy
Fussy Deodorant

Published: March 23, 2026
Video Description
Use my code JORDAN for 15% off of your first Fussy purchase - https://bit.ly/3OmKTTh
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My Substack - https://voicenoteswithjordantheresa.substack.com
Sources -
https://www.elle.com.au/culture/celebrity/ashley-tisdale-hilary-duff-mums-group-drama-
explained/ (A Deep Dive On Ashley Tisdale And Hilary Duff’s Mum Group Friendship Meltdown by Ruby Fenely)
https://www.bbc.co.uk/news/articles/cn42q39qg4ko (I left my toxic mums' group because I'd had enough of being judged)
https://mommymonitor.medium.com/mom-friendships-the-good-and-the-bad-672d90e49999 (Mom Friendships: The Good and The Bad by Kristina Dapaah)
https://charlestonmoms.com/marriage-relationships/motherhood-friendship-and-the-quiet-
sting-of-exclusion/ (Motherhood, Friendship, and the Quiet Sting of Exclusion)
https://www.telegraph.co.uk/family/parenting/how-to-survive-playground-politics---as-a-
parent/ (How to survive playground politics - as a parent by Victoria Young)
https://graziadaily.co.uk/life/parenting/how-to-tackle-school-gate-cliques/ (‘A Return To
Playground Politics’: How To Tackle School Gate Cliques by Hannah Beckerman)
https://graziadaily.co.uk/life/parenting/mum-friends-important-friendships/ (‘Mum Friends’ Are Just As Important As Other Friendships)
https://www.tandfonline.com/doi/full/10.1080/13668803.2019.1649636 (Friendship, reciprocity and similarity: lone mothers and their relationships with friends by Jenny Alsarve)
https://www.tandfonline.com/doi/full/10.1080/14680777.2015.1062992 (Welfare Queens,
Thrifty Housewives and Do-It-All Mums by Kim Allen, Heather Mendick, Laura Harvey and
Aisha Ahmad)
https://archive.nytimes.com/opinionator.blogs.nytimes.com/2007/09/06/slummy-yummy-or- dummy/ (Slummy, Yummy…or Dummy? by Judith Warner)
https://eprints-gro.gold.ac.uk/id/eprint/38422/3/MCCS-Littler2013a.pdf (The rise of the
‘yummy mummy’: popular conservatism and the neoliberal maternal in contemporary British
culture by Jo Littler)
https://www.sciencedirect.com/science/article/abs/pii/S1871519218316184 (Yummy Mummy — The ideal of not looking like a mother by Christina Prinds, Helene Nikolajsen and Birgitte Folmann)
https://journals.sagepub.com/doi/10.1111/1467-954X.12255 (‘Domestic Friends’: Women’s
Friendships, Motherhood and Inclusive Intimacy by Anne M. Cronin)
https://www.jstor.org/stable/41705742 (Early Motherhood and the Disruption in Significant
Attachments: Autonomy and Reconnection as a Response to Separation and Loss among
African American and Latina Teen Mothers by Janet Jacobs and Stefanie Mollborn)
https://journals.sagepub.com/doi/10.5153/sro.3269 (Teenage Mothers, Stigma and Their
‘Presentation of Self’ by Kyla Ellis-Sloan)
https://www.cambridge.org/core/journals/social-policy-and-society/article/abs/teenage-
mothers-and-social-isolation-the-role-of-friendship-as-protection-against-relational-exclusion/B5DD06C1013997C49D1B2338027360AD (Teenage Mothers and Social Isolation: The Role of Friendship as Protection against Relational Exclusion by Kyla Ellis-Sloan and Amy Tamplin)
https://melindawmoyer.substack.com/p/how-momfluencers-shape-motherhood (How
Momfluencers Shape Motherhood by Melinda Wenner Moyer) - based on a Q&A between
Moyer and Sara Petersen on her new book ‘Momfluenced: Inside the Maddening, Picture-
Perfect World of Mommy Influencer Culture’.)
https://sarahllevy.substack.com/p/what-do-moms-owe-us-online (Where mom influencer
culture meets loneliness by Sarah Levy)
https://annehelen.substack.com/p/pretty-white-moms-in-their-pretty (Interview: Pretty White
Moms in Their Pretty White Houses by Anne Helen)
https://www.nytimes.com/2022/10/12/opinion/mom-groups.html (In Defense of the Mom
Group)
https://substack.com/home/post/p-150141049?utm_campaign=post&utm_medium=web
(Friendships in Flux by Marina Khorosh)
https://ojs.library.queensu.ca/index.php/surveillance-and-society/article/view/4153/4156 (A
New State of Surveillance? Applying Michel Foucault to Modern Motherhood by Angela
Henderson, et al.)
https://www.thegoodtrade.com/features/benefits-of-gossip/ (The Feminist Origins of Gossip
by Ashley D’Arcy)
https://www.researchgate.net/publication/240531067_Play-
group_politics_A_critical_social_capital_exploration_of_exclusion_and_conformity_in_mothers_groups (Play-group politics: A critical social capital exploration of exclusion and conformity in mothers groups by Caitlin M. Mulcahy, Diana C. Perry, Tory D. Glover)
Time stamps -
00:00 - Intro
06:40 - Mom friendship groups
10:38 - School gate cliques
20:44 - The motherhood ideal
28:44 - The rise of momfluencers
32:10 - The individualisation of motherhood
38:56 - In conclusion - resentment
For business enquiries -
Nic@moth-mgmt.com