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ColaReb Ostrich Leather Watch Strap Melbourne Chestnut
From video: Seiko is FINALLY BACK! The Best New $400 Omega Speedmaster & Rolex Daytona Killer (SSB477 & SSB479)
Published: January 14, 2026
Video Description
Did I step into a time machine back to 2016? It certainly feels like it with the unceremoniously released Seiko SSB477 and SSB479 ultra affordable chronographs. Not only do they give me serious Rolex "Paul Newman" Daytona and classic Omega Speedmaster vibes, but the low price point, the way they were introduced with little to no fanfare and the limited way in which they are sold, all makes me wonder if the hype and upmarket aspirations of Seiko are over? Is Seiko finally back? Is this the start of a new glorious age of underrated and lovable gems or just a bizarre fluke aimed at being a cheaper MoonSwatch alternative? In this video I review the Seiko SSB477 and SSB479 including the positives, negatives, design, and historical significance of these new releases. I also explore how they compare to the Seiko Flightmaster SNA411, the former benchmark at this level. Join me for a walk down Seiko memory lane, and a glimpse of their possible future. What changed in the last decade? And why does this make me so excited as a former Seikoholic? Well, you know what to do, add your thoughts in the comments and let me know what you think!
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Strap changes for my SSB477:
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