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Everyone knows Steve Jobs was the GOAT of product announcements- but why? Today I'm putting my marketing degree to good use and breaking down the rules and principles that Steve Jobs employed to craft some of the best product keynotes in history. So let's dive in and see what made this era so special!
time stamps
0:00 Steve was that guy
0:53 3 Rules for every product
4:07 The 3 act product announcement
8:24 Case Study: MacBook Air
10:09 Case Study: iPad
12:12 Steve aura farming
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