Ritual
Ritual Women's Wellness

Published: April 1, 2026
Video Description
Is there a Queer Rebrand Pipeline? Who benefits from it? And who gets left behind?
Thanks Ritual for sponsoring a portion of this video! For 25% off your first order of Ritual got to https://ritual.com/jessicakf25 #RitualPartner
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
I want to gently set the tone for this conversation 💛
This video is about patterns in culture, not about attacking any individual person. People are allowed to grow, change, explore their identity, and present themselves however feels right to them.
Please don’t use this comment section to speculate about anyone’s sexuality, identity, or personal life — including JoJo Siwa or anyone else mentioned.
What is really valuable here is thoughtful discussion about the bigger questions:
• Why do certain versions of femininity get rewarded online?
• Why might “softer” or more traditional aesthetics feel safer or more accepted?
• How do these patterns affect queer and disabled people more broadly?
This is a space for curiosity, nuance, and respect — especially for those whose experiences are often left out of these conversations.
Looking forward to hearing your thoughts 💬
Timestamps:
00.00: The Queer Rebrand Pipeline
03.36: What Do I Mean by ‘Pipeline’?
05.36: JoJo Siwa
11.07: This Is Not New
13.49: The Commercialisation of Queerness
24.53: The Algorithm & The Reward System
26.04 Bringing It To The Audience
My BRAND NEW MERCH store: https://jessicaoutofthecloset.myshopify.com/
If you'd like to send the twins a baby gift, please consider donating to their nappy stock- they're very grateful! https://ko-fi.com/jessicaoutofthecloset
FOLLOW ME ON SOCIAL MEDIA:
Instagram ➭ https://www.instagram.com/JessicaOutOfTheCloset
TikTok ➭ https://www.tiktok.com/@jessicaoutofthecloset
Facebook ➭ https://www.facebook.com/JessicaOutOfTheCloset
Threads ➭ https://www.threads.net/@jessicaoutofthecloset
Find my filming equipment on my Amazon store:
UK ➭ https://amzlink.to/az0yCIyQyduqS
US ➭ https://amzlink.to/az0uHJvmBASLD
How to JOIN the Kellgren-Fozard Club and SPONSOR this channel ➭ https://www.youtube.com/c/JessicaKellgrenFozard/join
If you've enjoyed this video then feel free to buy me a drink to show your support! ➭ https://ko-fi.com/A1814A5T
Music by Epidemic Sound ➭ http://share.epidemicsound.com/mvszv