Ahrefs

*Get Kieran's 11-skill AI content team:* https://clickhubspot.com/enh Kieran built an AI content team inside Claude Code. One person. Zero employees. And it creates, researches, enriches, and improves content autonomously. In this episode, Kieran walks you through the entire system — over the shoulder, live in Claude Code. You'll see every skill, every workflow, and how they all connect through an orchestrator that lets you just talk to the system and it does the rest. Here's what's inside: → The Orchestrator Skill — one skill that manages all the others → Content Audience Profiles — AI builds a detailed profile of who you're creating for (way beyond an ICP) → Writing Style Cards — scrapes your existing content and creates a reusable voice model → Viral Talking Point Extractor — scours Reddit, X, and Perplexity for trending ideas mapped to your audience → Lookalike Content Skill — feed it your best posts, it finds new ideas that match your winning patterns → Post Enricher — takes a draft and adds case studies, data points, stories, and expert quotes → Content Creation Skills — LinkedIn, Substack, X articles (YouTube coming soon) → Feedback Loops — an app that captures performance data and IMPROVES the skills every month 🎁 FREE DOWNLOAD: Lookalike Content Skill *Get Kieran's 11-skill AI content team:* https://clickhubspot.com/enh This is not software. There's no drag-and-drop workflow builder. This is Claude Code + skills — flexible, conversational, and infinitely customizable. If you're a systems thinker, this is your superweapon. 🎙️ Host: Kieran Flanagan ⏱️ CHAPTERS: 00:00 — The AI Content System Overview 01:00 — The Orchestrator Skill: One Skill to Run Them All 02:00 — Content Audience Profile: Way Beyond a Basic ICP 04:00 — Live Demo: Building an Audience Profile for X Articles 06:00 — The Vocabulary Library & Emotional Register 08:00 — Writing Style Cards: Scraping the Web to Clone Your Voice 10:00 — Viral Talking Point Extractor: Reddit, X & Perplexity Mining 12:00 — Lookalike Content Skill: 51 Posts → Winning Pattern Profile 14:00 — Content Clusters, Structural DNA & Hook Formulas 15:00 — AI-Generated Content Ideas (These Are Actually Good) 17:00 — The Post Enricher: Case Studies, Data Points & Quotes 19:00 — First Draft: LinkedIn Post from a Story Spark 21:00 — Enrichment in Action: Bezos Memo + Paul Roetzer Quote 23:00 — The Feedback Loop: Skills That Improve Themselves Monthly 25:00 — Free Skill Download + What's Coming Next Mentions Claude Code ⁠https://code.claude.com/docs/en/overview⁠ Kieran's Substack https://substack.com/@kieranflanagan Ahrefs ⁠https://ahrefs.com/⁠ Perplexity ⁠https://www.perplexity.ai/ 📺 Subscribe to Marketing Against the Grain for weekly deep dives into AI, marketing, and growth. #AIContentSystem #ClaudeCode #AIforMarketing #ContentCreation #AISkills #MarketingAgainstTheGrain #KieranFlanagan #AIWriting #ContentStrategy #AIProductivity #VibeMarketing #AgenticAI #AIContentTeam #LookalikeCcontent #AIWorkflow ``` Host Links: 📲Kipp Bodnar, https://twitter.com/kippbodnar 📲Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. About the Show Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.