Revolut Business

In today’s episode, I’m sat down with Aimee Smale, founder of Odd Muse. Aimee has grown her fashion brand from London and how has expanded globally to the USA with a flagship store in New York City, to now a store in Dubai too. Having faced many challenges along the way, maybe it's time to hire a CEO to take the brand to the next level. Stay tuned to hear the whole story and understand her mindset. Join Revolut business with CEOCAST and earn £200 if you add money to your account by 31/03/2026! Sign up using the link below: https://www.revolut.com/rb/ceocast/aimee/yt/ Improve your health and life with Sunna Supplements, our official partner. Use code 'CEOCAST' at checkout for 10% off your order: https://sunnasupplements.com Follow CEOCAST On All Platforms Here! Instagram: https://www.instagram.com/ceocast/ Youtube: https://www.youtube.com/ceocast Follow Raheem Here: https://www.instagram.com/raheemka/ @MrCEOX Follow Aimee Here: https://www.instagram.com/aimeesmalex/ Check out Odd Muse Here: https://www.instagram.com/oddmuselondon/ https://oddmuse.co.uk ______________________________________________________ Listen to the audio version whilst on the go on Apple Podcasts and Spotify! "THE CEO CAST" Spotify: https://open.spotify.com/show/2HU7OJ8qn0cSEU7Ok334Pn Apple Podcast: https://podcasts.apple.com/gb/podcast/the-ceocast/id1493736134 Work with us/collaborations: info@theceocast.com 00:00 Introduction & Recap of Past Growth 01:11 Scaling the Business: Stores and Team Expansion 05:20 Biggest Lessons from Rapid Growth 09:20 Managing Global Operations and Trade Days 13:20 Navigating Challenges: Revenue, Stores, and Mistakes 17:20 US Expansion: Tariffs, Panic, and Recovery 21:00 Dubai Store Experience and Learning from Setbacks 25:00 Creating Experiences: From E-Commerce to In-Person Retail 29:00 Brand Positioning and Fashion Weeks 32:00 Founder in the Forefront: Content Evolution 35:30 Delegation, Senior Management, and Personal Brand 39:00 Reflections on Moving and Work-Life Balance 41:00 Choosing New York and Strategic Store Locations 43:20 Looking to the Future: Goals and New Ventures 46:00 Realities Behind the Scenes: Social Media Pressure 49:00 Final Thoughts & Podcast Outro