Carvertical
CarVertical
Published: February 24, 2026
Video Description
Before buying any used car, it’s important to check its history.
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Welcome back to the More High Peak channel.
This week we’re back at the dealership to talk about a problem.
I’ve got two cars that simply won’t sell — and both of them have now gone past the 90-day mark.
An Audi TT and a Ford EcoSport.
Now, in the motor trade there’s something called the “90 Day Rule”.
If a car hasn’t sold within 90 days, most dealers get rid — send it to auction, take the loss, free up the money and move on.
But I don’t really subscribe to that way of thinking.
Yes, these cars have cost me in advertising and preparation.
Yes, they’ve been sat here longer than I’d like.
But when you’re selling 20–30 cars a month, having two outliers isn’t a crisis — it’s just part of the business.
In this video, I explain:
🚗 What the 90 Day Rule actually is
📉 Why some cars just don’t hit the right buyer straight away
💰 The real cost of sending stock to auction
🏪 A walk around the Audi TT and Ford EcoSport to discuss pricing and strategy
Do I reduce them?
Do I hold firm?
Or do I break my own rule?
Running a dealership isn’t just about buying and selling cars — it’s about managing cash flow, risk, and patience.
Let me know in the comments — would you stick or twist after 90 days?
Don’t forget to like, comment, and subscribe for weekly garage updates and a real behind-the-scenes look at running a used car dealership.
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Thanks for watching — and I’ll see you next week for another dealership update.
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