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Join François Chevallier, Principal Data Strategist at AWS, and Benson, Senior Data and AI Architect, as they dive deep into how artificial intelligence is fundamentally reshaping content creation across media, sports, and gaming industries. Discover how leading organizations are leveraging AI not just as a tool, but as a strategic differentiator—using it both to create entirely new content from scratch and to amplify the value of human-created content at unprecedented scale. Learn from real-world customer examples including Warner Bros Discovery, Formula One, the NFL, and Maple Leaf Sports & Entertainment, and understand why a solid data foundation is the critical success factor separating AI experimenters from AI achievers. Key Topics Covered: 01:47 - AI as a creator: Generating novel content with Amazon Nova 05:07 - AI as an amplifier: Enhancing human-created content at scale 08:53 - The critical role of data strategy in AI success 15:01 - Strategic insight: AI achievers attribute 30% of revenue to AI initiatives 19:16 - Three key takeaways for your AI strategy Helpful Resources: AI and Data Strategy: https://aws.amazon.com/ai-and-data-strategy/ Amazon Bedrock: https://aws.amazon.com/bedrock How Formula 1®️ uses generative AI to accelerate race-day issue resolution: https://go.aws/4v0m00q About Data Strategy Unravelled: Data Strategy Unravelled is a comprehensive series designed to help executives and data teams build robust data and AI platforms while leveraging their existing data assets through insights from both AWS experts and external customers, with special attention to emerging technologies like GenAI and their intersection with analytics. Want to learn more about AWS data solutions and Data Strategy? Subscribe to our channel! Subscribe to AWS: https://go.aws/subscribe Create a free AWS account: https://go.aws/signup Try AWS for free: https://go.aws/free Connect with an expert: https://go.aws/contact Explore more: https://go.aws/more Next steps: Explore on AWS in Analyst Research: https://go.aws/reports Discover, deploy, and manage software that runs on AWS: https://go.aws/marketplace Join the AWS Partner Network: https://go.aws/partners Learn more on how Amazon builds and operates software: https://go.aws/library Do you have technical AWS questions? Ask the community of experts on AWS re:Post: https://go.aws/3lPaoPb Why AWS? Amazon Web Services is the world’s most comprehensive and broadly adopted cloud, enabling customers to build anything they can imagine. We offer the greatest choice of innovative cloud capabilities and expertise, on the most extensive global infrastructure with industry-leading security, reliability, and performance. #AWS #AmazonWebServices #CloudComputing