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JShared byJon Youshaei
From video: Inside YouTube's Most Popular Family (Jordan & Salish Matter Interview)
Published: January 31, 2026

Video Description

I interviewed Jordan and Salish on how they built one of YouTube's biggest channels — and the challenges that came with it. Thanks Thinkific for sponsoring, sign up: https://try.thinkific.com/o8x1mvptypwj ...Also, get my free YT Hack Pack with our best tips & templates to grow on YT: https://www.YTHackPack.com Join my Discord of 7,000 creators helping each other grow: https://discord.com/invite/created Join my newsletter for latest creator news & tips: https://created.news Get Created merch hoodies, hats, shirts & crewnecks: https://created.store Thanks DittoDub for dubbing our video. To get your videos dubbed and increase your views, go here: https://dittodub.com/a/jon Subscribe for more videos: https://tr.ee/YoushaeiYT 0:00 - 2:13 YouTube’s Biggest Family Channel 2:13 - 12:30 How Much Does Salish Make? 12:30 - 14:47 Jordan’s Early Photography Career 14:47 - 20:13 The Dark Side of Family Channels 20:13 - 21:16 How Salish Grew The Channel 21:16 - 23:32 How Involved Is Salish? 23:32 - 28:46 Jordan And Salish’s Relationship On Set 28:46 - 33:53 Pressure To Put Salish’s Life Online 33:53 - 39:28 The American Dream Mall Controversy 39:28 - 44:46 Reactions To Criticism 44:46 - 53:36 BTS On A Jordan Matter Shoot 53:36 - 1:00:00 Jordan And Salish’s Relationship Off-Camera 1:00:00 - 1:02:58 Will Salish Quit YouTube? 1:02:58 - 1:07:26 Why Jordan Feels Ignored 1:07:26 - 1:13:54 Salish’s Career After YouTube & Hudson Matter 1:13:54 - 1:15:29 Why Isn’t The Channel Called Salish Matter? 1:15:29 - 1:22:10 Jordan Matter’s Advice For Creators 1:22:10 - 1:25:07 How To Pivot As A Creator 1:25:07 - 1:27:09 What Salish & Jordan Have Learned From Each Other 1:27:09 - 1:30:05 Final Thoughts #JordanMatter #SalishMatter #Salish #Matter #YouTube #Mattercup #sincerelyyours #hudsonmatter #hudson #mrbeast #sephora #youshaei #youtubegrowth #created #youtubetips #familychannels -------- PAST EPISODES: - MrBeast Interview (3.3M Views): https://youtu.be/IXEewFEDieU - 24 Hours with Danny Duncan (3.5M Views): https://youtu.be/TndWQw05wsA - Marques Brownlee Interview (1.6M Views): https://youtu.be/tn-MGyr-6dk - Dude Perfect Interview (1.3M Views): https://youtu.be/zF5PO0mHD80 - 24 Hours with YouTube's Iron Man (2.1M Views): https://youtu.be/4P3oN71A46U - Liza Koshy interview (1.8M Views): https://youtu.be/vjI_ZhCHDnU - Ryan's World Interview (3.2M Views): https://youtu.be/4C__sK7z5_s - Danny Duncan Interview (2.4M Views): https://youtu.be/RmGapJohvHg CREATOR TOOLS: - OpusClip: https://bit.ly/3sNXpjQ - .Store https://go.store/jon - Notion: https://bit.ly/3KwpLU0 - UScreen: https://www.uscreen.tv/ ABOUT JON: One of few marketers to work at both YouTube and Instagram, Jon Youshaei has been featured in Business Insider, Time, and Inc Magazine and known as the "Creators' Creator" During five years at YouTube, Jon was Head of Creator Product Marketing where he worked with YouTube's top creators and brands to grow their audience and their incomes. During three years at Instagram, Jon helped build their creator team to empower even more creators to grow and monetize. Now a creator himself, Jon has garnered 700K+ followers, 300M+ views, interviewed MrBeast, MKBHD, Logan Paul, Charli D'Amelio, Danny Duncan, Mark Rober, and been sponsored by top brands like American Express, HubSpot, Fiverr, and Microsoft.