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Welcome back to Torqueing Heads – the #motorcycle #podcast / chat show brought to you by BikeSocial and Bennetts. In each episode, Michael Mann and Steve Rose sit down with senior industry decision‑makers to dig into the world of UK motorcycling. This week, we’re joined by Fabrizio Cazzoli, Head of Ducati UK, Ireland, Sweden & Norway, for a deep dive into: - What makes Ducati riders “a very different kind of rider” - How Ducati balances heritage, racing DNA and cutting‑edge tech - The rise of Asian markets and why they matter - Brand protection, quality, and the “family” culture at Ducati - The future: electrification, tech trickle‑down from MotoGP & more Whether you're a Ducati fan, tech nerd or simply love understanding what makes brands or even motorcycles tick, this episode has plenty to chew on. Head to BikeSocial.co.uk to download or listen to the podcast version. CHAPTERS 00:00 – Welcome to Torqueing Heads 01:02 – Who is Fabrizio Cazzoli? 04:15 – Ducati’s role in Japan, China & Europe 10:15 – Culture: Why Ducati feels like a family 14:40 – Ducati in the UK & market growth 17:50 – 100 years of Ducati 23:15 – Racing DNA & technology for the road 34:10 – EV, hybrids & the future of Ducati 42:25 – Customisation: Ducati Factory Made & Ducati Unique 45:50 – Young riders, accessibility & the next generation 49:40 – Safety tech: ABS, DVO & future innovations 01:00:00 – Global threats to Ducati 01:6:10 – Final thoughts & closing For exclusive offers and discounts visit https://www.bikesocial.co.uk/join Bike insurance due this month? We search our panel of insurers to find you our best price for the cover you need. Get a quote today at https://www.bennetts.co.uk Join us and get more advice at https://bikeclub.bennetts.co.uk/feed For motorcycle and kit reviews and advice visit https://www.bennetts.co.uk/bikesocial LET’S CONNECT! Facebook ▻ https://www.facebook.com/bennettsbike/ Facebook Group ▻ https://www.facebook.com/groups/bikesocial Instagram ▻ https://instagram.com/bennetts_bike TikTok ▻ https://www.tiktok.com/@bennetts_bike Sign up to BikeTalk newsletter ▻ https://www.bennetts.co.uk/bikesocial/biketalk SUBSCRIBE FOR OTHER VIDEOS & UPDATES https://www.youtube.com/subscription_center?add_user=bennettsbike